A website that brings in work, or just a pretty brochure

Many companies have a perfectly fine website that produces nothing. It's not broken: it's disconnected. It informs, but it doesn't capture, qualify or hand the case on to anyone.

What sets a website that sells apart

• States precisely what the company does and for whom, with no fluff.
• Publishes services as something you can actually book, not a vague description.
• Captures the case with the questions you need to assess it.
• Lets people book or request a quote at the moment of interest.
• Hands the enquiry to your sales process, not an unowned inbox.

The moment of interest doesn't last long

Whoever is reading your website at eleven at night won't come back at the same time tomorrow. If they can resolve their question, leave their details or book an appointment right then, the conversion happens. If they have to wait for office hours, conversion comes down to luck.

A website isn't measured in visits. It's measured in work that comes in.

Content that doesn't go stale on its own

The usual problem isn't publishing, it's maintaining. When content comes from the company's approved knowledge, changing a service or a term no longer means manually reviewing six pages.